One of the most common misconceptions people have today about making smart decision in the fast growing digital world is believing they are made based only on applying algorithms on data. Smart decisions are not only based on data, but on valuable knowledge. Does your organization maintain digital valuable knowledge? By the way, that's not what a Data Warehouse is about, those are collections of data, information and KPIs, not valuable knowledge. Also, even digital valuable knowledge is not enough to make smart decisions. People's experience and judgement is something cannot be automated and replaced . But combining both digital valuable knowledge with people's experience and judgement is the best way to make smart decisions. That's what Cognitive Augmentation is about.
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